One of the main reasons that Beth Ferester chose Coldwell Banker to partner with when merging her company, Ferester & Company, in 1998 was their status in the high-end luxury market around the country and the world. A specialist in luxury properties herself, Beth sold three times more million $ homes in The Woodlands during 2007 than her nearest competitor. Her knowledge of the local market combined with Coldwell Banker’s International Previews Program combine to make an unbeatable team.
The Previews® program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home.
Acquired by Coldwell Banker Real Estate LLC in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International® program. Through the Previews® program, Coldwell Banker has represented an impressive array of the world's most fabulous real estate.
Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International® program, we have the tools to assist you in buying or selling your luxury property. Currently, Coldwell Banker's Previews program handles an average of one hundred and fifty three million dollars in luxury home sales every day.*
Another reason Beth merged her company with the prestigious Coldwell Banker United was to take her own business to the next level which included being able to refer her clients out to highly qualified estate agents around the world through Coldwell Banker International.
Beth’s company, Ferester & Company, had more relocation business than any other independent broker. In merging with Coldwell Banker, she was then a part of the Cartus Relocation Network, the largest relocation company in the world representing many of the Fortune 500 companies. Coldwell Banker United in Houston/The Woodlands is the designated broker for Cartus.
Cartus is the industry leader in global mobility and workforce development support to organizations worldwide. Their global client base includes corporate, government and membership organizations of all sizes and types. Their broad base of services supports both managers and transferring employees with cost-effective, customized services.
With 2,700 Cartus employees based in strategic service centers worldwide, clients trust them to assist over 100,000 assignees, and members each year across the 160 countries in which they provide services. They bring to the table over half a century of demonstrated solutions in consulting, intercultural training, outsourcing, and mobility management.
Cartus clients worldwide count on us for:
• Global reach and delivery
• Self-service eSolutions
• In-depth, applied industry expertise
• Service excellence
• Cost management – cost-effective approaches
Cartus is part of Realogy Corporation, the world's leading real estate franchisor with a diversified business model that includes real estate brokerage, relocation and title services.
In marketing her high-end properties, Beth uses several quality venues of advertising. Obviously the internet is the most accessed by the public and therefore should be the main focus of an estates agent. Beth utilizes her marketing company along with her web designers to enhance her listing presentations on the internet optimizing them for the search engine scan in order to make them more high-profile. She also utilizes some of the most prestigious print marketing including the local In Cahoots Magazine which frequently feature one of her listings, The Wall Street Journal, and the national Unique Homes magazine. This high-end magazine’s web site has a total count of visitors each month at 56,746,000. They also partner with 30 high-profile web sites such as Google, Home Gain, Yahoo and The New York Times. Unique Homes has partnered with Coldwell Banker exclusively to have the centerfold of their magazine creating an individual Previews Magazine as it is separated and stands alone. Beth has a contract with Unique Homes allowing her access to their web site to advertise each and every Previews Listing she has.
